SEO Basics
What is SEO?
Search Engine Optimization (SEO) is the practice of optimizing a website in order to achieve high rankings in search engines. The top three search engines worldwide are 1) Google, 2) Yahoo, 3) Bing. Google currently dominates the search engine arena with more than 80% of the market share. Yahoo and Bing have partnered together and account for roughly 18% of the searches online.
Who Needs SEO?
Any business that wants to make money online with the lowest cost needs SEO. There are other ways to make money online such as paid search (PPC) and Lead Generation, but rarely does any other form of online advertising turn a higher return on your advertising money like SEO.
It is widely believed that roughly 95% percent of all searches don’t go past the first page or the top 10 rankings of any search engine. Roughly 90% of all searches don’t go past the top 5 rankings. You need your website to rank in the top 5 rankings on the first page of Google, Yahoo & Bing.
How to Rank in the Top 5 of Google?
Each SEO company has theories as to the best methods to rank your website in the top 5 search results. Most SEO strategies fall into two categories:
- URLs
- Titles
- Header Tags
- Meta Tags
- Content
- Inter Linking
- SEO Friendly Coding
- Link Building
- Article Submission
- Press Release Submission
- Directory Submission
- Video Submission
- Profile Creation
Why Do You Need SEO Services Irvine
What makes our service more effective than other SEO companies? We just provided the elements of ranking success; why can't you just hire a SEO firm in India for $400/month? What value does SEO Company Orange County bring to the table that no one else does?
The answer is two-fold:
1) SEO Company Orange County takes a true interest in the success of your business. Our client success is directly tied to our livelihood. Each of our existing clients has referred a friend or colleague to our services. Why? We do everything we can to ensure your success. You are not a number to us. We only accept 20 clients or less at any given time, so your online business recieves the attention and work necessary for success.
2) We are devoted to making you a return on investment. We work to make you a positive return on every dollar you invest in online marketing. SEO is conventionally the act of achieving ranking for you website. However, rankings are a piece of the success puzzle. In order to make a positive return, you need rankings for keywords that will convert into leads and sales. You need to know how to convert a customer on a website, track and make strategic decisions in this ever changing industry. SEO Company Orange County can provide a global strategic approach to online marketing that extends beyond achieve ranking.
The majority of SEO companies have built their model on providing the same "manufacturing line" strategy to everyone with one sole purpose – make themselves money without being held accountable to results. Why shouldn't you hold an SEO company accountable? You deserve accountability and transparency. Read on for our true feelings on SEO packages.
What's wrong with most SEO Packages?
Most SEO companies offer SEO packages (Silver, Gold, Platinum) that provide no performance guarantee. The bottom line is, one-size fits all packages with no performance guarantee are not created for you the client. These SEO packages ensure profits for SEO companies, but don't provide you much chance of success.
A SEO company can't honestly provide rankings guarantees before having critical information about your website, target keywords, competition, industry and goals. It's a business model that fails a large percentage of the time and is only possible, because most people don't know the details behind Search Engine Optimization.
To illustrate, here is an example: your website sells luxury cars and your target keyword is "Luxury Cars", this keyword phrase is highly competitive with no geographic area target such as "California" and will take hundreds of hours each month of work to have a chance at ranking your website. The SEO cost could be $7,000/month. However, if your keyword target is "Luxury Cars Santa Monica", which is much less competitive with a smaller geographic area target, the work needed to achieve this ranking may equal $1,500/month.
A SEO company that sells you a Gold package for $2,000/month will take years to achieve a top ranking for "Luxury Cars". If "Luxury Cars" is your target keyword, you will be wasting money for a long time with little chance of success. If your target keyword is "Luxury Cars Santa Monica" and you sign up for the Gold package for $2,000/month, you're unnecessarily paying and extra $500/month. In either scenario, the client is not the primary concern.
Beware of any SEO company offering cookie-cutter SEO packages with no performance-based guarantee. If there are performance-based guarantees, make sure there is a contract clause that holds the SEO company accountable if they don't achieve the guaranteed ranking position.
We service you with a customized SEO strategy that fits your unique business. We back our services with a performance-based guarantee. It's a no-brainer and doesn't get any better. We've proven it to others and we will to you too. Call us today to start making money.
